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Projects > ACTION Campaign

ACTION Campaign

Funded by: The Robert Wood Johnson Foundation; SAMHSA; Magellan Health Services


The first ACTION Campaign was an 18-month initiative aimed at bringing addiction treatment and recovery support providers together to improve how addiction treatment services are provided. ACTION Campaign resources are free and available to all.

The Need/Background

Less than 10 percent of the estimated 23 million Americans in need of treatment and recovery support receive it. Our field has made great gains in improving clinical practices with behavioral treatments and new medications, but we have yet made major changes to the business practice of substance abuse treatment–until now. Research shows that organizations focusing on increasing access and keeping clients engaged see positive results. By focusing on these areas, the ACTION Campaign works to impact the lives of 55,000 lives currently affected by addiction.


The ACTION Campaign is made up of an unprecedented partnership of funders, such as SAMHSA/CSAT, researchers, national advocacy organizations, provider groups, and recovery groups, all coming together to reach the widest possible audience and create positive change in the field.

The ACTION Campaign focuses on three areas:

  • Providing Rapid Access to Services
  • Increasing Client Engagement and Continuation
  • Creating a Seamless Transition between Levels of Care

By signing up for the ACTION Campaign, treatment agencies gain access to members-only areas on the ACTION Campaign Web site, which offers resources designed to help improve the way agencies do business. These resources include ACTION Kits for each of the suggested promising practices, complete with instructions, data collection tools, and case studies to guide participants through making changes. The Campaign also offers tutorial calls, technical assistance, and access to local experts.