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ACTION Campaign II

The Campaign has come to a close, but it is still our goal to help treatment agencies improve services, reduce costs, increase revenue, and prepare for health care reform.

Be sure to check out our blog, Twitter feed, YouTube Channel, and Facebook page for additional info.

ACTION Campaign Interesting Facts

  • Over 2,720 treatment organizations in the United States are now connected with NIATx, thanks to the ACTION Campaign!
  • The Campaign has attracted members from all 50 states, the District of Columbia and Puerto Rico.
  • It's also had a global reach, signing on organizations in 10 countries: Antigua & Barbuda, Austria, Australia, Canada, Indonesia, Kenya, Netherlands, Philippines, and the United Kingdom
  • It introduced members to the NIATx Provider Toolkit. The more than 60 Promising Practices in the toolkit are now one of the most popular features of the NIATx website.
  • When the Campaign comes to an end in June 2011, we will have hosted 43 webinars since our launch, with an estimated 3,600 people participating in the webinars over the 18 months.
  • The NIATx Third-party Billing Guide, introduced in July 2010, is the document most frequently downloaded from the NIATx website.
  • The ACTION Campaign has received more than 4,700 post views on Facebook, with more than 335 lifetime "likes."
  • Best attendance for ACTION Campaign webinars: Gail Raney, Prairie Center Health System, Illinois, and Elizabeth Strauss, NIATx coach.
  • 171 people joined the first ACTION Campaign II webinar on August 11, 2009: "Improving Service and Increasing Revenue through Double Scheduling and Reminder Phone Calls," presented by Lynn Madden, CEO, APT Foundation
  • Tom McLellan's webinar on January 21, 2010, "Health Reform Update," attracted our largest audience, with 210 participants.
  • The Campaign's first multimedia webinar on June 17, 2010, included Dorchester County Addictions' Program "Orientation Video," presented by John Winslow, program director.

We would like to thank the following organizations for supporting ACTION Campaign II:

Robert Wood Johnson Foundation


The California Endowment
Magellan Health Services


Substance Abuse and Mental Health Services Administration

The growing list of ACTION Campaign II partners include:

Addiction Technology Transfer Center (ATTC) • American Association for the Treatment of Opioid Dependence, Inc. (AATOD) • Faces & Voices of Recovery • Legal Action Center • NAADAC, The Association for Addiction Professionals • National Association of State Alcohol and Drug Abuse Directors (NASADAD) • National Center on Addiction and Substance Abuse at Columbia University • State Associations of Addictions Services (SAAS) • Substance Abuse and Mental Health Services Administration (SAMHSA)/Center for Substance Abuse Treatment (CSAT)